Betsy has spent the last 25 years of her professional career in marketing, advertising, and sales promotion, including event planning and execution, sponsorship and relationship development, and public speaking engagements. Over the years, her client portfolio has included well-known international brands, and in 2010 she formed her own company, The SmartGal Marketing Services.

Betsy works with Tierney Management as a Marketing and Brand Consultant. She interacts with the commercial development industry to execute marketing projects for clients. She has participated in branding initiatives, corporate events, communication strategies, new business development, retreats, strategic planning, and website development.

As ASAP’s Communications & Accounts Manager, Betsy is responsible for the management of project accounts and communications. Betsy works alongside President & CEO, Jennifer, managing the financial aspects of projects and portfolios.